How I Work
Strategic Product & Growth Leadership
For leadership teams needing clarity, alignment and confident decision-making on product and growth.
You bring me in when the big calls matter — to cut through noise, focus on what moves the business, and make decisions that stick.
Typically used when:
- Product direction feels unclear or contested
- Growth has plateaued and priorities are drifting
- Teams are busy but impact is slipping
- Boards need an independent, commercial product view
Outcome: clarity on direction, alignment at leadership level, and decisions that actually move the business forward.
FROM IDEA TO COMMERCIAL PRODUCT
For founders, teams or businesses shaping new ideas, exploring opportunities, or rethinking how things should work.
Turning something loosely defined into something real — clarifying the problem, pressure-testing the opportunity, and shaping a product or system that holds together commercially.
Typically used when:
- You’ve got an idea but aren’t sure what to build (or if you should build it at all)
- You want to explore a new product, service or business model
- You need to rethink or improve an internal system or operational process
- You’re looking to rethink or disrupt how a market currently works
Outcome: clarity on what matters, what to build, and how it fits together — before you invest heavily in the wrong thing.
Fractional Product & Growth Support
Ongoing senior-level support without the overhead of a full-time hire.
I work alongside your team over time, helping turn strategy into action, maintaining momentum, and bringing experienced judgement into day-to-day decisions.
Typically used when:
- You need senior, independent judgement alongside your leadership or board
- You’re scaling but not ready for a full-time exec
- You want continuity, not just one-off advice
- You need user experience insight and product testing built into ongoing decision-making
Outcome: consistent progress, better decisions, and momentum that compounds over time.
My Sweet Spot
You’ve heard the saying “Jack of all trades, master of none” — but most people leave off the ending:
“Often more useful than master of one.” The real point is about being able to connect the dots. That’s where I do my best work.
In startups and growth-stage teams, progress doesn’t come from perfect specialism. It comes from people who can move between strategy and execution, see the whole system, and make good decisions in messy, fast-moving environments. After more than 20 years building and leading businesses, I’ve worked across design, product, technology, sales and storytelling.
Where I really come alive is in shaping smart, connected products. Products that sit at the intersection of design, UX and emerging technology, built to solve real problems, scale intelligently and feel meaningful to the people who use them.
That’s why my work today focuses on the future of AI and connected experiences. I help leaders cut through the hype, avoid the expensive mistakes, and create technology that actually works for humans.
A NEW WORLD OF AI & Connected ProductS
Future-ready strategy for leaders exploring what’s next in intelligent, human-centred experiences.
AI, data and connected systems are changing what products can do, how people interact with them, and how businesses create value. I help teams make sense of that shift and turn it into practical, commercial advantage.
What this typically involves:
- Identifying where AI, data and connected devices can create real business and user value
- Designing experiences powered by automation, real-time data and adaptive systems
- Applying human-in-the-loop thinking so technology supports people rather than replacing them
- Advising on real-time AI and data infrastructure approaches to enable predictive, asset-level decision making
- Exploring new interfaces like voice, sensors and ambient computing as growth enablers
- Prototyping, testing and validating ideas before scaling them
This is where I thrive. Helping leaders turn emerging technology into products people genuinely want to use.
Let’s build what’s next. If you’re ready to move faster, avoid the pitfalls, and create technology that scales with purpose, let’s talk.
