HOW I help & add Value
Product & Innovation Strategy
Helping teams build the right thing — faster and smarter.
- Innovation & design-thinking workshops to uncover opportunities
- Rapid prototyping and MVP roadmaps that cut risk
- AI, IoT & automation strategy — spotting real use cases
- UX & service design to create products customers love
- Lean experimentation to validate before scaling
Growth & Commercial Strategy
Turning bold ideas into traction, revenue, and scale.
- Go-to-market strategy — from value prop to launch
- Pricing & revenue model design to fuel growth
- Channel & partnership development for scale
- Product-led growth strategies that stick
- Commercial thinking to turn innovation into impact
Leadership & Investor Storytelling
Clarity, conviction, and investor confidence — inside your team and out in the world.
- Founder & brand storytelling that inspires belief
- Vision, mission & messaging workshops for teams
- Thought leadership, speaking & personal brand coaching
- Pitch deck development & investor readiness (SEIS/EIS)
- Advisory & non-exec support to guide growth with confidence
WAYS OF WORKING
Not every business needs a packaged project. I also work in more flexible ways — from board-level roles to light-touch advisory:
- Non-Executive Director (NED) — board level role, bringing 20+ years’ founder and growth experience to guide strategy, product, and leadership.
- Fractional advisory — regular strategic input without the full-time overhead (think 1–2 days/month to help steer product, growth, or leadership).
- One-off projects — ad-hoc sessions or mentoring to work through specific challenges.
If you’re looking for flexible support or board-level perspective, let’s talk…
My Sweet Spot
You’ve heard the saying “Jack of all trades, master of none” — but most people leave off the ending:
“…often more useful than master of one.” That’s me.
In startups and small teams, adaptability is everything. You need people who can switch context fast, wear multiple hats, and bring experience across disciplines. After 20+ years running businesses, I’ve worn most of them — from design and product to strategy, sales, and storytelling.
But if there’s one space where I come alive, it’s in shaping smart, connected products. Products that sit at the intersection of design, UX, and AI — built to solve real problems, scale intelligently, and feel meaningful to the people who use them.
That’s why my work today leans into the future of AI and connected experiences — helping leaders cut through the noise, avoid the pitfalls, and create technology that actually works for humans.
A NEW WORLD OF AI & Connected ProductS
Future-ready strategy for leaders exploring what’s next in intelligent, human-centred experiences.
- Spot the real opportunities for AI and IoT (beyond the buzzwords)
- Shape experiences powered by data, automation, and real-time interaction
- Design with intention — voice, sensors, ML, and human-in-the-loop UX
- Explore new interfaces (voice, sensors, adaptive systems) as growth enablers
- Prototype, test, and validate before scaling
"This is where I thrive — helping leaders turn emerging tech into meaningful
products people actually want to use"
Let’s Build What’s Next
If you’re ready to move faster, avoid the pitfalls,
and create products that scale smarter, let’s talk…
