How I Work
Strategic Product & Growth Leadership
For executive teams needing judgement, prioritisation and alignment on product direction and growth.
You bring me in when the big calls actually matter. This is about helping leadership teams cut through noise, focus on what will really move the business, and make decisions that stick.
Typically used when:
- Product direction feels unclear or contested
- Growth has plateaued and priorities are drifting
- Teams are busy but impact is slipping
- Boards need an independent, commercial product view
Founder & Early Stage Guidance
For founders shaping product-market fit, go-to-market strategy, and early traction.
This is hands-on support for founders navigating the messy middle between idea and scale. I help you sharpen the story, focus the roadmap, and avoid the most expensive mistakes.
Typically used when:
- You’re still validating what to build and for who
- You need a clearer product or investor narrative
- You’re deciding what not to build
- You’re preparing for fundraising or a major pivot
Decision Acceleration Sessions
Focused, high-impact sessions to unblock strategy, value and direction.
Sometimes you don’t need a long engagement, you just need the right thinking in the room. These are short, sharp interventions designed to break deadlock and create clarity fast.
Typically used when:
- A key decision is stuck
- Different stakeholders want different things
- Risk, cost or timing feels unclear
- You need an external perspective to move forward
Fractional Strategy & Execution Support
Ongoing senior-level support without the overhead of a full-time hire.
This is where I work alongside your team over time, helping turn strategy into action and keeping momentum going. You get a trusted, experienced partner embedded in your world.
Typically used when:
- You need senior product or growth leadership
- You’re scaling but not ready to hire a full-time exec
- You want continuity, not just one-off advice
If you’re looking for flexible support or a board-level perspective, let’s talk.
My Sweet Spot
You’ve heard the saying “Jack of all trades, master of none” — but most people leave off the ending:
“Often more useful than master of one.” The real point is about being able to connect the dots. That’s where I do my best work.
In startups and growth-stage teams, progress doesn’t come from perfect specialism. It comes from people who can move between strategy and execution, see the whole system, and make good decisions in messy, fast-moving environments. After more than 20 years building and leading businesses, I’ve worked across design, product, technology, sales and storytelling.
Where I really come alive is in shaping smart, connected products. Products that sit at the intersection of design, UX and emerging technology, built to solve real problems, scale intelligently and feel meaningful to the people who use them.
That’s why my work today focuses on the future of AI and connected experiences. I help leaders cut through the hype, avoid the expensive mistakes, and create technology that actually works for humans.
A NEW WORLD OF AI & Connected ProductS
Future-ready strategy for leaders exploring what’s next in intelligent, human-centred experiences.
AI, data and connected systems are changing what products can do, how people interact with them, and how businesses create value. I help teams make sense of that shift and turn it into practical, commercial advantage.
What this typically involves:
- Identifying where AI, data and connected devices can create real business and user value
- Designing experiences powered by automation, real-time data and adaptive systems
- Applying human-in-the-loop thinking so technology supports people rather than replacing them
- Exploring new interfaces like voice, sensors and ambient computing as growth enablers
- Prototyping, testing and validating ideas before scaling them
This is where I thrive. Helping leaders turn emerging technology into products people genuinely want to use.
Let’s build what’s next. If you’re ready to move faster, avoid the pitfalls, and create technology that scales with purpose, let’s talk.
