‍Joined-up product innovation from idea to launch

A collective of creative technology agencies joining forces to take products from idea to launch.

The Product Partnership brings together four independent specialist companies — each expert in different aspects of product development — to offer a joined-up, end-to-end innovation capability you would be hard pushed to find in a single firm. Together, they help organisations refine concepts, validate assumptions, design and prototype, and build scalable, real-world products.  

What makes it different is the flexibility and breadth of expertise on offer. Rather than forcing a one-size-fits-all approach, TPP connects the right skills and teams from its collective — from electronics design and model-making to software development and user-centred product design — to match the needs of each project.  

I continue to work with The Product Partnership as part of the network of hands-on product experts around me, combining strategic insight with practical delivery to help teams turn meaningful ideas into reality.
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Email: info@productpartnership.co.uk
Call: 07786 912802
www.productpartnership.co.uk

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‍A design-led technology partner built for a real-time, AI-driven world.

New Icon combines design thinking, agile engineering and deep-tech capabilities to help organisations innovate smarter and faster — from strategy and vision through to delivery and scale. Today it operates as part of the Linebreak Group, giving it access to a broader enterprise technology ecosystem and deep-tech assets that enable real-world impact at speed.

Whether clients need full transformation support or specific innovation sprints, New Icon brings together design, software engineering, cloud, IoT and AI expertise to build robust, scalable solutions that meet mission-critical needs and deliver measurable value.

I co-founded New Icon and led it through sustained growth and a strategic evolution. I’m proud of its evolution and the team who continue to push its craft forward. Alongside my independent advisory work and ongoing collaboration with The Product Partnership, I still enjoy working with New Icon when it aligns with meaningful outcomes and strategic impact.

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www.newicon.net

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A snapshot of the networks, platforms and partnerships that shape how I work.

These are the ecosystems I operate inside. Founder networks, venture circles, design and technology communities, and sector-specific groups where ideas, talent, and opportunity flow.

Alongside the relationships I’ve built over more than 20 years, I’m actively forming new partnerships in this next chapter. One of my strengths is connecting the right people, skills, and perspectives to create small, high-trust teams that move fast and deliver real outcomes.

A large part of that network was built through New Icon, which I co-founded and exited in 2025. I’m proud of what we created and the team now building on those foundations. Alongside my independent advisory work, I still collaborate with New Icon when it makes sense, particularly where their delivery strength and my strategic work align.

My ecosystem spans far beyond any one company. It includes deep links into the West of England innovation landscape through science parks, national innovation centres, and wider engineering and aerospace forums across Bristol, Bath, and the UK. These spaces bring together aerospace, energy, defence, legal, and advanced engineering communities that rarely get to work in the same room, but should.

I also work closely with university and research networks, partnering with teams at places like UWE and Brunel on design thinking, IoT, and applied innovation programmes that bridge theory and real-world delivery.

Through The Product Partnership and Future Space, I’ve spent time supporting founders, startups, and scale-ups through innovation clinics and product drop-in sessions, helping teams work through everything from early ideas to complex technical and commercial decisions.

I’m part of the Runway East and DeskLodge tech communities too, where I’ve built long-standing relationships with founders, engineers, investors, and creative agencies. Beyond tech, I’m also connected into e-sports and sports-tech across football, darts, and rugby union, opening up some unusually interesting crossover opportunities.

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‍Looking ahead

What all of this really means is simple. My network is wide, but it’s also curated. Working with me gives you access to best-in-class specialists, delivery partners, researchers, and operators that I’ve spent two decades getting to know and trust. I only work with good people, the kind you’d happily have a coffee or a pint with. That’s how projects get de-risked and why things actually get done.

Looking ahead, what excites me most isn’t design or technology in isolation, but the cross-pollination between sectors. Bristol is rare in that it has world-class engineering, energy, and aerospace sitting alongside a globally respected creative and digital scene. Too often those worlds run in parallel when they could be solving much bigger problems together.

If you care about civic-first, people-powered innovation and building something more open, collaborative, and impact-led for Bristol and beyond, I’m always up for a conversation about what that could become.

The Lab is where ideas get tested.

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Over the years, dozens of concepts, prototypes, and experiments have passed through it. Some were built inside New Icon. Others were shaped through conversations with founders, researchers, and teams in my wider network who came to me to explore ideas before deciding how, or where, to take them next.

Some became real products. Some gained traction and investment. Others taught us what not to build. All of them sharpened how I think about technology, users, and opportunity.

A big part of the Lab has always been Tech for Good. From healthcare and accessibility to climate and the circular economy, I’ve used it as a place to explore how technology can do something genuinely useful in the world, not just something profitable.

Right now, the Lab is home to Luupla, a circular economy technology project focused on rethinking how products, materials, and data flow through modern supply chains. More on that soon.

Some of the concepts we worked on:

HotSpot – A web-based clickable prototyping tool, built before Figma was even a thing. It offered simple, visual ways to show user experience flows using image-based interactions. It worked beautifully — but we didn’t push it further.

MyMaskFit – We took equity in this Covid-era startup, and developed some genuinely clever tech (and probably valuable image recognition IP). The concept had legs and was even featured by BBC news on TV and online, but when funding dried up and Covid restrictions lifted, the momentum vanished and the code started gathering dust. Read more in the blog.

The Hub – A powerful internal tool we built combining CRM, HR, password management, timesheets, and project management. We used it daily and loved it. Our clients wanted it too — but client work pulled us away before it became a product.

Hub Phone System – After building a bespoke, web-based call centre system for our client Ethicall, we realised we’d made something far better than anything we could buy. But again, we missed the window to refine and release it as a standalone product.

Airbus - We developed a couple of proof-of-concept apps for Airbus, focused on image recognition technology. The concepts worked well, but commercial traction proved difficult — airlines were already investing in their own in-house tech solutions, making it harder for Airbus to scale innovations like these externally. We learned a lot and had fun though.
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I will be posting more on future ventures and experiments soon so please do check back or visit iour blog or follow me on LinkedIn.

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‍If you have an R&D project you wish to partner on, then please speak to me about grants and investor opportunities.

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