What I’m doing next
After stepping away from New Icon at the end of 2025, I’ve taken some time to reset, reflect, and think carefully about what I want the next chapter to look like.
I’m not looking to jump back into building another business. Been there, got the t-shirt.
Instead, I want to focus on a small number of meaningful opportunities where I can add real value.
My focus for the rest of this year
I’ll be working across a small portfolio of roles, typically spanning:
- Fractional / non-exec support for founders and leadership teams
- Select advisory work around product, growth and commercial positioning
- Early shaping of SaaS and connected product opportunities
I’m intentionally aiming for a mix — ideally one enterprise, one SME, and one startup or scale-up. I'm open to most sectors, and have had experience with energy, financial services, insurance, aerospace and engineering, healthcare, marine and even sport tech. I don't have a favourite, I thrive on variety.
Different stages, different challenges. Keeps things sharp, and the cross-pollination is where the real value tends to emerge.
Alongside that, I’ve become increasingly interested in connected environments... stadiums, venues, airports, smart buildings. Where digital and physical experiences need to work seamlessly together. I’ve written a bit about this here.
I also want to carve out time for some pro bono work, supporting students, early-stage founders, and university incubator and accelerator programmes, particularly where people might not otherwise have access to this kind of experience.
Capacity and timing
I’ve already committed to one opportunity (Luupla, a circular economy project), and plan to take on a further two or three over the course of the year.
I’ll be starting to ramp things up from May, with a more focussed push into September.
What I’m looking for
The common thread is simple.
- Interesting problems.
- Good people.
- And the chance to shape something early enough to make a difference.
If that sounds relevant, or you know someone it might help, I’m always open to a conversation.
