Why I chose to back POCA Audio as an investor and advisor, and what I look for in early-stage product businesses…

A lot of the expensive mistakes in product, digital and connected services happen before the build starts. This is really a piece about trust, judgement and timing.

How better systems, not more tech, will define the future of real-world experiences...

After 14+ years building and exiting New Icon, I’ve found myself reflecting less on the obvious milestones and more on the shifts that happened along the way…

Where I am now, what I’m interested in, and what comes next…

There’s no shortage of AI ideas right now, if anything there’s too many, everyone’s got one, every pitch has it, every product has something vaguely “AI-powered”...

Why you can’t scale a business alone, and how (and when) to bring the right people into orbit...

I’ve spent years helping others design better products and systems. Now I’m figuring out how to design a better life...

Most businesses optimise for speed. The ones that last are built with time, clarity, and long-term value...